Edsel
Origin: US USA

Founder Henry Ford II

Years of Activity 1957-1960

Parent Company Ford Motor Company

Headquarters Allen Park, Michigan, USA

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    • Discontinued Production

    1959-1960 Edsel Ranger / Villager
    1958-1959 Edsel Ranger / Corsair / Villager
    1957-1958 Edsel Corsair / Citation
    1957-1958 Edsel Ranger / Pacer / Roundup / Villager / Bermuda

    Comments

    Author Message


    NL Desscythe17

    2016-02-15 01:47    		 JFK wrote

    Yugo, Reliant and Covair were schoolbook examples of reputation damage.

    Well, the Yugo isn't anything special in my opinion, seeing as how Hyundai, Kia and Daewoo had the same problem when they arrived. The ditference is that Hyundai and Kia kept trying to make their wrongs right.

    The Corvair would be reputation damage for RR cars I think, but I don't think rear-engined passenger cars would've been around much longer anyway. Chevrolet had plenty of extremely well selling cars at the time, so the Corvair problems didn't affect them that much. (And the bad publicity only came 5 years after the Corvair had started production and had sold rather well)

    Reliant was a result of terrible British corporative nonsense. Instead of saying Reliant was a flop, you could say all of British automotive was a flop (excluding Jaguar, Land Rover and the high-end brands). But the British Leyland cars sold very well for a long time, even though they were widely publicized as being awful.

    -- Last edit: 2016-02-15 01:52:03


    QA JFK

    2016-02-14 21:16    		 Desscythe17 wrote
    Personally I think a flop is all about the number of sales (or reputation damage), but the cars you named still sold rather well.

    Yugo, Reliant and Covair were schoolbook examples of reputation damage.


    NL Desscythe17

    2016-02-14 02:20    		Personally I think a flop is all about the number of sales (or reputation damage), but the cars you named still sold rather well. The Yugo actually performed good for a car with no brand awareness in the US at all. The 62 Dodge/Plymouth sold bad in comparison to GM offerings, but was not a disaster. The Corvair sold very well, but its name was tarnished indeed.

    Other flops would be the Pontiac Aztek and Chrysler TC for example, but those weren't cars aimed at a mass market. Also the Chevrolet Citation is quite infamous, but actually sold well.


    QA JFK

    2016-02-14 02:05    		 Desscythe17 wrote
    Well it might actually be the biggest automotive flop of all time.

    It is about the point of view:
    Chevrolet Covair - 1,835,170 cars sold, but its name is damaged by some scribbler.

    Yugo GV - Lets buy cheapest car on a market, then ignore all service check-ups and blame importer and manufacturer for making a car that is unreliable - every american idea from 80s onwards. With 141,651 cars sold it isnt bad, but Yugo is kinda a flop too.

    1962 Dodge: They werent sold that bad, but the last minute redesign that didnt went too well stopped Dodge from any inovative design onwards.

    Reliant Regal/Robin/Rialto: They look odd and everybody is making fun of it, but they were good selling cars.


    NL Desscythe17

    2016-02-14 01:41    		Well it might actually be the biggest automotive flop of all time. They sold just 84,000 cars (whole Edsel line-up) over 3 years. In a time period when automotive industry was booming. The Ford Fairlane (its sister car, which shared a lot of parts) sold over 100,000 in just 1958, and that Is on its own, not counting other '58 Fords.

    -- Last edit: 2016-02-14 01:44:03


    QA JFK

    2016-02-14 00:37    		 Desscythe17 wrote

    Summary: The Edsel is the best thing in the world + Frank Sinatra and some others perform.

    Sorry, too busy to read your summary, but I just had to tell you about a great new deal on the ´58 Edsel.

    Edsel is for sure the car company with biggest ratio of useless propagation stuff per cars sold in total.


    NL Desscythe17

    2016-02-14 00:07    		 JFK wrote

    I didnt watch much of it :)

    Summary: The Edsel is the best thing in the world + Frank Sinatra and some others perform.


    QA JFK

    2016-02-13 23:31    		 Desscythe17 wrote

    You could insert a part at the end where they are like "Oh wait, the Edsel isn't THAT special, we also have Lincoln."

    I didnt watch much of it :)


    NL Desscythe17

    2016-02-13 23:15    		 JFK wrote
    You could insert a part at the end where they are like "Oh wait, the Edsel isn't THAT special, we also have Lincoln."


    QA JFK

    2016-02-13 22:15    		The Edsel Show www.youtube.com/watch?v=xtXITlUV0k4

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