Web Car Story: Edsel

Edsel

	Origin: USA Founder Henry Ford II Parent Company Ford Motor Company Headquarters Allen Park, Michigan, USA Years of Activity 1957-1960

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Discontinued Production

1959-1960 Edsel Ranger / Villager

1958-1959 Edsel Ranger / Corsair / Villager

1957-1958 Edsel Corsair / Citation

1957-1958 Edsel Ranger / Pacer / Roundup / Villager / Bermuda

Author	Message
Desscythe17 2015-06-24 18:38	Since it's kind of difficult to make heads or tails out of this page if you're not familiar with the Edsel models, I'll try and clarify it here: -MY 1958- Edsel Ranger > base model, based on Ford full-size models. Edsel Pacer > higher trim level of Ranger. Edsel Corsair > mid-level model, based on Mercury full-size models. Edsel Citation > higher trim level of the Corsair, Edsel's flagship. Edsel Roundup > base station wagon, only available as 3-door, based on Ford full-size wagons. Edsel Villager > mid-level station wagon. Edsel Bermuda > top-level station wagon. -MY 1959- Edsel Ranger > base model, still based on Ford. Edsel Corsair > higher trim level of the Ranger. Edsel Villager > station wagon. -MY 1960- Edsel Ranger > base model, based on Ford. Edsel Villager > station wagon. -- Last edit: 2020-03-29 23:40:05
JFK 2016-02-13 22:15	The Edsel Show www.youtube.com/watch?v=xtXITlUV0k4
Desscythe17 2016-02-13 23:15	JFK wrote The Edsel Show www.youtube.com/watch?v=xtXITlUV0k4 You could insert a part at the end where they are like "Oh wait, the Edsel isn't THAT special, we also have Lincoln."
JFK 2016-02-13 23:31	Desscythe17 wrote You could insert a part at the end where they are like "Oh wait, the Edsel isn't THAT special, we also have Lincoln." I didnt watch much of it
Desscythe17 2016-02-14 00:07	JFK wrote I didnt watch much of it Summary: The Edsel is the best thing in the world + Frank Sinatra and some others perform.
JFK 2016-02-14 00:37	Desscythe17 wrote Summary: The Edsel is the best thing in the world + Frank Sinatra and some others perform. Sorry, too busy to read your summary, but I just had to tell you about a great new deal on the ´58 Edsel. Edsel is for sure the car company with biggest ratio of useless propagation stuff per cars sold in total.
Desscythe17 2016-02-14 01:41	Well it might actually be the biggest automotive flop of all time. They sold just 84,000 cars (whole Edsel line-up) over 3 years. In a time period when automotive industry was booming. The Ford Fairlane (its sister car, which shared a lot of parts) sold over 100,000 in just 1958, and that Is on its own, not counting other '58 Fords. -- Last edit: 2016-02-14 01:44:03
JFK 2016-02-14 02:05	Desscythe17 wrote Well it might actually be the biggest automotive flop of all time. It is about the point of view: Chevrolet Covair - 1,835,170 cars sold, but its name is damaged by some scribbler. Yugo GV - Lets buy cheapest car on a market, then ignore all service check-ups and blame importer and manufacturer for making a car that is unreliable - every american idea from 80s onwards. With 141,651 cars sold it isnt bad, but Yugo is kinda a flop too. 1962 Dodge: They werent sold that bad, but the last minute redesign that didnt went too well stopped Dodge from any inovative design onwards. Reliant Regal/Robin/Rialto: They look odd and everybody is making fun of it, but they were good selling cars.
Desscythe17 2016-02-14 02:20	Personally I think a flop is all about the number of sales (or reputation damage), but the cars you named still sold rather well. The Yugo actually performed good for a car with no brand awareness in the US at all. The 62 Dodge/Plymouth sold bad in comparison to GM offerings, but was not a disaster. The Corvair sold very well, but its name was tarnished indeed. Other flops would be the Pontiac Aztek and Chrysler TC for example, but those weren't cars aimed at a mass market. Also the Chevrolet Citation is quite infamous, but actually sold well.
JFK 2016-02-14 21:16	Desscythe17 wrote Personally I think a flop is all about the number of sales (or reputation damage), but the cars you named still sold rather well. Yugo, Reliant and Covair were schoolbook examples of reputation damage.
Desscythe17 2016-02-15 01:47	JFK wrote Yugo, Reliant and Covair were schoolbook examples of reputation damage. Well, the Yugo isn't anything special in my opinion, seeing as how Hyundai, Kia and Daewoo had the same problem when they arrived. The ditference is that Hyundai and Kia kept trying to make their wrongs right. The Corvair would be reputation damage for RR cars I think, but I don't think rear-engined passenger cars would've been around much longer anyway. Chevrolet had plenty of extremely well selling cars at the time, so the Corvair problems didn't affect them that much. (And the bad publicity only came 5 years after the Corvair had started production and had sold rather well) Reliant was a result of terrible British corporative nonsense. Instead of saying Reliant was a flop, you could say all of British automotive was a flop (excluding Jaguar, Land Rover and the high-end brands). But the British Leyland cars sold very well for a long time, even though they were widely publicized as being awful. -- Last edit: 2016-02-15 01:52:03

Author

Message

Desscythe17

2015-06-24 18:38

Since it's kind of difficult to make heads or tails out of this page if you're not familiar with the Edsel models, I'll try and clarify it here:

-MY 1958-
Edsel Ranger > base model, based on Ford full-size models.
Edsel Pacer > higher trim level of Ranger.

Edsel Corsair > mid-level model, based on Mercury full-size models.
Edsel Citation > higher trim level of the Corsair, Edsel's flagship.

Edsel Roundup > base station wagon, only available as 3-door, based on Ford full-size wagons.
Edsel Villager > mid-level station wagon.
Edsel Bermuda > top-level station wagon.

-MY 1959-
Edsel Ranger > base model, still based on Ford.
Edsel Corsair > higher trim level of the Ranger.
Edsel Villager > station wagon.

-MY 1960-
Edsel Ranger > base model, based on Ford.
Edsel Villager > station wagon.

-- Last edit: 2020-03-29 23:40:05

JFK

2016-02-13 22:15

The Edsel Show www.youtube.com/watch?v=xtXITlUV0k4

Desscythe17

2016-02-13 23:15

JFK wrote

The Edsel Show www.youtube.com/watch?v=xtXITlUV0k4

You could insert a part at the end where they are like "Oh wait, the Edsel isn't THAT special, we also have Lincoln."

JFK

2016-02-13 23:31

Desscythe17 wrote

You could insert a part at the end where they are like "Oh wait, the Edsel isn't THAT special, we also have Lincoln."

I didnt watch much of it

Desscythe17

2016-02-14 00:07

JFK wrote

I didnt watch much of it

Summary: The Edsel is the best thing in the world + Frank Sinatra and some others perform.

JFK

2016-02-14 00:37

Desscythe17 wrote

Summary: The Edsel is the best thing in the world + Frank Sinatra and some others perform.

Sorry, too busy to read your summary, but I just had to tell you about a great new deal on the ´58 Edsel.

Edsel is for sure the car company with biggest ratio of useless propagation stuff per cars sold in total.

Desscythe17

2016-02-14 01:41

Well it might actually be the biggest automotive flop of all time. They sold just 84,000 cars (whole Edsel line-up) over 3 years. In a time period when automotive industry was booming. The Ford Fairlane (its sister car, which shared a lot of parts) sold over 100,000 in just 1958, and that Is on its own, not counting other '58 Fords.

-- Last edit: 2016-02-14 01:44:03

JFK

2016-02-14 02:05

Desscythe17 wrote

Well it might actually be the biggest automotive flop of all time.

It is about the point of view:
Chevrolet Covair - 1,835,170 cars sold, but its name is damaged by some scribbler.

Yugo GV - Lets buy cheapest car on a market, then ignore all service check-ups and blame importer and manufacturer for making a car that is unreliable - every american idea from 80s onwards. With 141,651 cars sold it isnt bad, but Yugo is kinda a flop too.

1962 Dodge: They werent sold that bad, but the last minute redesign that didnt went too well stopped Dodge from any inovative design onwards.

Reliant Regal/Robin/Rialto: They look odd and everybody is making fun of it, but they were good selling cars.

Desscythe17

2016-02-14 02:20

Personally I think a flop is all about the number of sales (or reputation damage), but the cars you named still sold rather well. The Yugo actually performed good for a car with no brand awareness in the US at all. The 62 Dodge/Plymouth sold bad in comparison to GM offerings, but was not a disaster. The Corvair sold very well, but its name was tarnished indeed.

Other flops would be the Pontiac Aztek and Chrysler TC for example, but those weren't cars aimed at a mass market. Also the Chevrolet Citation is quite infamous, but actually sold well.

JFK

2016-02-14 21:16

Desscythe17 wrote

Personally I think a flop is all about the number of sales (or reputation damage), but the cars you named still sold rather well.

Yugo, Reliant and Covair were schoolbook examples of reputation damage.

Desscythe17

2016-02-15 01:47

JFK wrote

Yugo, Reliant and Covair were schoolbook examples of reputation damage.

Well, the Yugo isn't anything special in my opinion, seeing as how Hyundai, Kia and Daewoo had the same problem when they arrived. The ditference is that Hyundai and Kia kept trying to make their wrongs right.

The Corvair would be reputation damage for RR cars I think, but I don't think rear-engined passenger cars would've been around much longer anyway. Chevrolet had plenty of extremely well selling cars at the time, so the Corvair problems didn't affect them that much. (And the bad publicity only came 5 years after the Corvair had started production and had sold rather well)

Reliant was a result of terrible British corporative nonsense. Instead of saying Reliant was a flop, you could say all of British automotive was a flop (excluding Jaguar, Land Rover and the high-end brands). But the British Leyland cars sold very well for a long time, even though they were widely publicized as being awful.

-- Last edit: 2016-02-15 01:52:03

Edsel

Advertising

Discontinued Production

1959-1960 Edsel Ranger / Villager

1958-1959 Edsel Ranger / Corsair / Villager

1957-1958 Edsel Corsair / Citation

1957-1958 Edsel Ranger / Pacer / Roundup / Villager / Bermuda

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