Web Car Story: Lexus

	Origin: Japan Founder Eiji Toyoda Parent Company Toyota Motor Corporation Headquarters Brussels, Belgium Made for Europe Years of Activity Since 1989

Author	Message
carcrasher88 2011-05-01 01:17	Interesting read: jalopnik.com/#!5797130/how-lexus-is-losing-the-luxury-war
Sandie 2011-05-01 03:28	Indeed and the US is a market where they do well. Their focus on hybrids rather than diesels doesn't really cut it in Europe where the sweet spot in the prestige car market is for four cylinder sub £30K diesels. The only car they have in that range is the IS and that product is not competitive compared to the German cars.
Rinspeed 2015-09-24 19:38	Why there is all the concepts and all the race cars here in Lexus Europe?
Desscythe17 2015-09-24 22:40	Rinspeed wrote Why there is all the concepts and all the race cars here in Lexus Europe? I didn't think about those on any of the brands I split. I'm not going to do the race cars, but I can do the concept cars. If I have a concept that was revealed in the US, should I add it to Lexus USA, or should I add it to the market the production car was made for?
Mark0 2015-09-25 10:24	I changed race cars to country they race in.
Rinspeed 2015-09-25 13:38	Desscythe17 wrote I didn't think about those on any of the brands I split. I'm not going to do the race cars, but I can do the concept cars. If I have a concept that was revealed in the US, should I add it to Lexus USA, or should I add it to the market the production car was made for? for me lexus, not usa