Lexus
Origin: JP Japan

Made for EU Europe

Founder Eiji Toyoda

Years of Activity Since 1989

Parent Company Toyota Motor Corporation

Headquarters Brussels, Belgium

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    • Discontinued Production

    2011 Lexus IS-F Superstars Series
    2010 Lexus LF-A N2410
    2009 Lexus LF-A Nurburgring
    2005 Lexus RX400h

    Comments

    Author Message


    FR Rinspeed

    2015-09-25 13:38    		 Desscythe17 wrote

    I didn't think about those on any of the brands I split. I'm not going to do the race cars, but I can do the concept cars. If I have a concept that was revealed in the US, should I add it to Lexus USA, or should I add it to the market the production car was made for?

    for me lexus, not usa


    RB Mark0

    2015-09-25 10:24    		I changed race cars to country they race in.


    NL Desscythe17

    2015-09-24 22:40    		 Rinspeed wrote
    Why there is all the concepts and all the race cars here in Lexus Europe?

    I didn't think about those on any of the brands I split. I'm not going to do the race cars, but I can do the concept cars. If I have a concept that was revealed in the US, should I add it to Lexus USA, or should I add it to the market the production car was made for?


    FR Rinspeed

    2015-09-24 19:38    		Why there is all the concepts and all the race cars here in Lexus Europe?


    Sandie

    2011-05-01 03:28    		Indeed and the US is a market where they do well.

    Their focus on hybrids rather than diesels doesn't really cut it in Europe where the sweet spot in the prestige car market is for four cylinder sub £30K diesels. The only car they have in that range is the IS and that product is not competitive compared to the German cars.
    US carcrasher88

    2011-05-01 01:17    		Interesting read:

    jalopnik.com/#!5797130/how-lexus-is-losing-the-luxury-war

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