I think there's a good positive that comes with this concept.

Reading the press release, Borgward doesn't call it a 'Sport Utility Coupe', like brands like Mercedes-Benz would, nor 'Sport Activity Coupe' like BMW, instead they call it what it really is, a 'SUV Sport Saloon'.

That makes a lot more sense, because a coupe traditionally has 2 doors, not 4 (along with older 2-door sedans), whereas these SUV 'coupes' (GLE Coupe, X6, X4) and '4-door coupes' (CLS, 6 Gran Coupe, A7) aren't coupes at all.

Borgward is literally telling it what it is, more in line with Subaru's sedan version of the Outback from the 90's-early 00's, which they called a 'Sport Utility Sedan', or SUS. And for that, I applaud them.

I'd rather they didn't bother making this bodystyle at all. The SUV Coupe/SUV Saloon is arguably the least attractive and most unnecessary bodystyle there is.