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Lexus (Europe)

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AuthorMessage

carcrasher88 US (13)

2011-05-01 01:17

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Interesting read:

jalopnik.com/#!5797130/how-lexus-is-losing-the-luxury-war

Sandie SX (113)

2011-05-01 03:28

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Indeed and the US is a market where they do well.

Their focus on hybrids rather than diesels doesn't really cut it in Europe where the sweet spot in the prestige car market is for four cylinder sub £30K diesels. The only car they have in that range is the IS and that product is not competitive compared to the German cars.

Rinspeed FR (7828)

2015-09-24 19:38

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Why there is all the concepts and all the race cars here in Lexus Europe?

Desscythe17 NL (8813)

2015-09-24 22:40

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Rinspeed wrote Why there is all the concepts and all the race cars here in Lexus Europe?

I didn't think about those on any of the brands I split. I'm not going to do the race cars, but I can do the concept cars. If I have a concept that was revealed in the US, should I add it to Lexus USA, or should I add it to the market the production car was made for?

Mark0 RB (1575)

2015-09-25 10:24

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I changed race cars to country they race in.

Rinspeed FR (7828)

2015-09-25 13:38

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Desscythe17 wrote
I didn't think about those on any of the brands I split. I'm not going to do the race cars, but I can do the concept cars. If I have a concept that was revealed in the US, should I add it to Lexus USA, or should I add it to the market the production car was made for?

for me lexus, not usa

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